Glasgow-based make up artist Abbie Blyth approached me to create her a beauty services identity. The concept of this identity design was feminine, punchy and memorable. In this climate with the advent of Instagram and Snapchat, a creative in the make up industry is highly competitive, so we both felt that her first name would work well for her primary logo. The dripping effect illustrated in the logo effectively shows her experimental and artistic style. A wall mural idea was also created for her make up work space.