Posh Mallows

So a couple of months ago I found these trendy little boxes floating around lots of design blogs. I am obsessed with reinventing traditional, day-to-day products and these marshmallows are a prime example!

Oonagh Sims is The Marshmallowist. The trained chocolatier and pâtissière returned to London from France and discovered that Parisian mallows were nowhere to be seen in the UK. She quickly got straight to work and created these marshmallows in mature, (and in some cases boozy) flavours with a french, soufflé-like texture.

The mallows are geometric in shape and pop in colours, unlike the squishy powdered pink and white traditional mallows. The expressive packaging screams freedom and creativity with the abstract dots and squiggles, creating a fun, energetic package. The sophistication levels of marshmallows have risen! I wonder what’s next…